Benefits of marketing with Pinterest.

LizzOnline Marketing, Social Media

There are some excellent business ideas linked with Pinterest marketing that assist an incredible number of consumers in their small as well as strong online business activities. Its inventors included a lot of facts and functions which have aided corporations to entice many probable consumers from around the globe.

Individuals adore visual substance. Every picture that is pinned has a link to the source of the image. So sticking an item picture, infographics or information visuals in light of your item would lead intrigued clients to your site and result in transformations. Additionally, customers can save the picture to various bulletin boards with the goal that it gets shared effortlessly and rapidly to support the online permeability of your site. As Pinterest is likewise similar to a social bookmarking site, it is less demanding to think of viable showcasing strategies to attract traffic for higher conversions and ROI.

Pinterest allows you to share visual substance by adding a Pin-It button to the visual content contained in your site. This will improve brand recognition and draw in your targeted audience. You can also utilize the Pinterest follow button to show your other web-based social networking accounts.

Involve your loyal customers in your Pinterest marketing campaign by selecting few of your regular customers and create a pinboard, especially for their pins. After that ask them to pin images that represent the lifestyle they experience because they use your brand.

Create a visually appealing page to engage your followers on your website and use it to display content from Pinterest. For instance, Nine West has done this, brought the social media content to its website and increased its reach by including social share buttons which allow visitors to pin directly from this page.

Importance of High End Visuals

LizzSocial Media

For many businesses, it’s not simply a case of targeting a broad spectrum of consumers to sell your products to. Sometimes, so called ‘luxury brands,’ need to target more affluent customers and one of the best ways to do this is through PR, also known as Public Relations.

rolex-463010_1920A PR outreach campaign for a luxury brand could include real high-end visuals of their products. Let’s say you’re the creator of the most expensive whisky ever, first impressions are going to be very important for your brand. You wouldn’t want to be positioned beside Jack Daniels in the supermarket or in a magazine so how can you make people understand that your brand is high-end and luxury? Well, it’s all in the images, so this could involve a professional photoshoot just for your advertising campaigns. Having a series of images you can share on your website and social media channels is going to be hugely important but they have to be specific and aimed toward more affluent customers. Of course, the price of your product will likely deter certain people away from your brand which in many ways is good, and it’s important to make sure your marketing campaigns dig a little deeper and meet people who want to enjoy he greater things in life.

Usually, having high-end visuals can lead to organic features in magazines online and print publications. That said, one thing you never want to do is make your products easy to access. This is why limited edition products that only a small number of people can buy will have more of a reeling factor, whereby if people desire an item more they will work harder to get it. These are just some of the marketing tricks of the trade when it comes to luxury manufacturers and suppliers.

Social Media and the changing seasons

LizzSocial Media

Staying fresh on social media is hugely important if you want to attract and retain a highly targeted audience but many businesses have a go and run out of steam. It can be difficult to keep feeding your followers fresh, engaging content but one of the ways you can stay on top and move with the times is by following the weather. We’re not saying you need to post pointless updates about how it’s rainy outside, but you can update your products and services and the messages to fall in line with season you’re in or building up to. Let’s say you’re an energy company, updating your Facebook page with a new design to talk about ‘Affordable Energy to get your through the fall’ would be a good way to go. Whilst a fashion outlet may focus more on cosy and comfy clothes to ‘snuggle in beside the fire’. Whatever your products or service is, we’re sure you can find a way to tweak your content to match the season, so get creative and have a go now.

Ecommerce Websites – Why great photography is key

LizzSocial Media, Web Marketing

If you’re selling products on your website, whether that’s garage doors, T-shirts, mobile phones, folders, carpets, curtains or fireplaces, you have to put effort into making your products look as desirable as possible.

With the right photographer you can drastically improve sales, so put down the mobile phone camera and hire a professional with their own studio! People should be able to see the true quality of your products and zoom in to different areas of the products. A well-lit photograph with the products in sharp focus and the background blurred will draw your visitors eyes to the relevant product, so make sure you don’t have any dull images on your website. If you need artistic direction, simply spend an hour or two looking at other brands to see the techniques they use. You can then replicate these and improve the quality of your own images.

Using Facebook to Generate a Buzz

JeffSocial Media, Targeted Advertising

Developing interest in your business, brand, and products has always been one of the main goals of marketing. In some respects, the shift towards SEO has deviated from this, as all you’re doing is trying to gain a prominent position in listings which people have actively searched for; you’re not developing interest, you’re taking advantage of it. They’re essentially two sides of the same, but they’re still two different methods of marketing.

Facebook, unlike SEO, has a lot more potential for developing a buzz about products and trend-setting in general, and there are numerous techniques to employ which promise to achieve this. Your ability to put in place ad specifications is a great example technique that can potentially achieve this.

Facebook targeted ads are able to draw upon what is considered to be the largest database of personal information, to produce ads that can target people based upon a wide range of factors, such as personal interests, time of day, day of the week, day of the month, the time of year, relationship status, profession, age, and more. These factors can be used to achieve a large degree of exposure, and couple that with a creative ad that is able to attract attention, interest, and ultimately convert, then the chances of getting an exponential growth out of your marketing campaign will vastly increase.