Changing Permalinks in WooCommerce – Fairly Easy to Do

Permalink structures is an important topic when it comes to appropriately optimising your site for search engines. Permalinks are essentially the link structure of a website and how search engine bots navigate through the website. Without a well defined structure, search engine optimising techniques that are carried out on a website may be wasted, especially if the bot can’t navigate deep level pages. Therefore changing structures to suit a search engine is more preferred.

To change a permalink structure in woo commerce is a fairly easy feat. If you navigate to the WordPress dashboard and then onto woo commerce settings page and then to permalinks, you’ll see the option to change the structure of both category pages and product pages. Try to remove /shop /product out of the permalink if you can, depending on the theme makeup and version of wordpress as this will help you with your rankings in the long run.