Does IT outsourcing come with risks?

LizzWeb Design

Outsourcing an IT company for a project can save plenty of time and money, but it can also pose considerable risks. The first thing to consider when hiring an outside company to take care of the IT of any project is; can they be trusted? It’s important to research numerous IT companies before hiring any of them. There are some important aspects to look at which can help minimise the risks.

The quality of their own website is the biggest clue to their capabilities

An IT company’s website must show their expertise in the field. If they boast advanced problem-solving solutions, they should have undeniable proof in the form of links to previous projects or client testimonials. Their own website and systems should work seamlessly. If the site looks unprofessional, best to move on to the next candidate. Read More “Does IT outsourcing come with risks?”

CPC Ads or CPM Ads – Which Should You Go For?

LizzOnline Marketing

Really, it entirely depends on your ads and what follows afterwards. If your sales funnel is especially effective, but your ad isn’t very good, CPC is definitely the way to go. The guaranteed clicks put people into your funnel, and the funnel does a great job of converting those people into customers, so you make a lot of profit. There are plenty of examples of this online, so definitely do your research.

On the other hand, if your ad is very good but your sales funnel isn’t quite as effective, you end up with a situation where CPM is better. CPM funnels as many clicks as possible into your funnel, and your funnel converts people at whatever rate it works. You need as many opportunities as possible, so you have as many chances to convert as possible. So if you think your sales funnel isn’t effective, go down this route.

Making money as an influencer on Instagram

LizzSocial Media

Did you know that you can now make money as an ‘influencer’ on Instagram? If not here’s how it works:

Brands pay agencies money to seek out influencers (individuals who produce high-quality content and have a large following of real, engaging users). They then offer them a product free of charge, which they would like, promoted on their feed. The agency then organises a deadline with the influencer and awaits their content, submitting it for approval to the brand. If they like it then the post is published and the brand then pays out. It’s that simple. So if you have the ability to take stunning photos and can build followers quickly you can start making some serious money on Instagram. Many people are now involved in influencer marketing and one way in which you can tell is that their hashtags at the end of the post will include #ad.

Instagram vs Facebook Advertising: Which Is The Best?

LizzOnline Marketing

Advertisers use any edge they get, particularly when it comes to social media marketing. It is never easy to deal with competition hence the need to use almost all social media platforms, like Facebook and Instagram. Although Facebook has been around for a longer time, Instagram has received a much higher engagement in recent years.

Advertising on Instagram has been warmly welcomed by almost all marketers. Due to its focus on visual content, Instagram has become a popular social media platform. Its nature makes it a perfect channel to pass a message about your brand. Instagram features all three types of ads; image, video and carousel. Image ads allow you to use visual imagery to sell your brand to your target audience while video gives you up to 30 seconds. Since Instagram is a comparably new platform, it still offers less competition for advertising and reaching audiences as compared to Facebook. Both platforms are powerful tools of marketing and provide numerous opportunities to engage customers.

Don’t blog for the sake of it

LizzOnline Marketing

There are many cases where a business feels obligated to update their blog, but many have barely anything to say, so it’s not a very interesting place for their visitors to find! That should not be the case, and you should never just blog for the sake of blogging. You have a golden opportunity to publish anything, so think carefully about the content that your visitors love and try to create something you can be proud of, and you may just get into the swing of things and do this on a regular basis. Google will recognise the difference between good quality information and half-hearted content, so don’t think a few words every week will boost your Google rankings. It will not. Think carefully about what you want to offer your visitors and create content that’s interesting, engaging and beautiful for your website visitors, but also reflective of your brand.