The importance of using Google+ for businesses

LizzSocial Media

Google+ usage has definitely increased over recent years and is becoming a must have social media marketing platform for many businesses. Currently, google+ has amassed more than 540 million active users, making it more popular than ever.

With 1 million daily active users of google +, you can imagine how important it is to get your business account up and running, as these users can turn into potential clients. This platform is a great way to market your products or services and keep consistent brand recognition across your other social channels.

Keeping a professional business presence on Google+ is a great way for your business to grow trust with google, as a search engine, and increase traffic to your website. Some important features of Google+ that can help with boosting your business; these include google maps and google places, all helping potential clients locate your services.  There is no better time to create your own Google+ business account and see what benefits it brings to your company.

How Google+ can help your business

LizzOnline Marketing

Over the last few years, Google+ has opened the doors to the public; and as a result, has grown considerably larger than many of its competitors. The growth is based on active user accounts. With the exception of Facebook, Google+ is second in number of active users. 

The most up-to-date data would suggest that more than 50% of internet users have a Google+ account. More importantly, this figure is constantly growing. These active Google+ users are all potential customers that businesses need to interact with. In order to remain relevant, businesses should consider taking advantage of the rise of Google+.

Search Engine Optimisation

Impact on SEO, or organic search rankings, is the main reason a business should invest effort in Google+. It is important to note that Google is the leading search engine for internet users. Businesses that post and share content with an active Google+ account have a higher ranking in search results. When Google+ users perform a search, specific business content is more visible. More importantly, Google+ offers a social way to communicate and interact with potential customers.

A business that generates more engagement has increased visibility in search results. It is important to remember that businesses need to post regularly in order to maximise results. Using Google+ to share and post can help content receive more user engagement. Google+ helps make engagement more social and visibility easier for businesses to attain.

Improved Presence

Google+ can help businesses build and maintain a presence. For instance, features such as Google+ Local Business Pages can tell users what a business entails as well as where a business is located. The Google+ Events feature can create calendar reminders to help active users stay up-to-date on future plans and promotional events. Google Maps and Places can also improve local search results. These features can help businesses gain awareness and improve presence.

Why you should never give up on traditional marketing

LizzOnline Marketing, Web Marketing

Traditional marketing is not often talked about nowadays, mainly because the internet has taken over much of the marketing industry. That said, it’s important to understand the advantages of traditional marketing and spend some time looking at the overall effectiveness of it today.

Even for many digital companies, there’s room for traditional marketing techniques like brochure mail outs, letters and old-fashioned networking. At the end of the day, people buy from people, so spending time meeting prospective clients, mailing them and calling them can put you in good stead. If you’re ready to push your company online and offline, you’ll have a bullet proof formula for success so be sure to create a marketing mix that includes modern and traditional techniques. You won’t regret it, as long as you’re communicating your message clearly and demonstrating your ability or the quality of your products and services that is!

Benefits of marketing with Pinterest.

LizzOnline Marketing, Social Media

There are some excellent business ideas linked with Pinterest marketing that assist an incredible number of consumers in their small as well as strong online business activities. Its inventors included a lot of facts and functions which have aided corporations to entice many probable consumers from around the globe.

Individuals adore visual substance. Every picture that is pinned has a link to the source of the image. So sticking an item picture, infographics or information visuals in light of your item would lead intrigued clients to your site and result in transformations. Additionally, customers can save the picture to various bulletin boards with the goal that it gets shared effortlessly and rapidly to support the online permeability of your site. As Pinterest is likewise similar to a social bookmarking site, it is less demanding to think of viable showcasing strategies to attract traffic for higher conversions and ROI.

Pinterest allows you to share visual substance by adding a Pin-It button to the visual content contained in your site. This will improve brand recognition and draw in your targeted audience. You can also utilize the Pinterest follow button to show your other web-based social networking accounts.

Involve your loyal customers in your Pinterest marketing campaign by selecting few of your regular customers and create a pinboard, especially for their pins. After that ask them to pin images that represent the lifestyle they experience because they use your brand.

Create a visually appealing page to engage your followers on your website and use it to display content from Pinterest. For instance, Nine West has done this, brought the social media content to its website and increased its reach by including social share buttons which allow visitors to pin directly from this page.

Importance of High End Visuals

LizzSocial Media

For many businesses, it’s not simply a case of targeting a broad spectrum of consumers to sell your products to. Sometimes, so called ‘luxury brands,’ need to target more affluent customers and one of the best ways to do this is through PR, also known as Public Relations.

rolex-463010_1920A PR outreach campaign for a luxury brand could include real high-end visuals of their products. Let’s say you’re the creator of the most expensive whisky ever, first impressions are going to be very important for your brand. You wouldn’t want to be positioned beside Jack Daniels in the supermarket or in a magazine so how can you make people understand that your brand is high-end and luxury? Well, it’s all in the images, so this could involve a professional photoshoot just for your advertising campaigns. Having a series of images you can share on your website and social media channels is going to be hugely important but they have to be specific and aimed toward more affluent customers. Of course, the price of your product will likely deter certain people away from your brand which in many ways is good, and it’s important to make sure your marketing campaigns dig a little deeper and meet people who want to enjoy he greater things in life.

Usually, having high-end visuals can lead to organic features in magazines online and print publications. That said, one thing you never want to do is make your products easy to access. This is why limited edition products that only a small number of people can buy will have more of a reeling factor, whereby if people desire an item more they will work harder to get it. These are just some of the marketing tricks of the trade when it comes to luxury manufacturers and suppliers.