Facebook Advertising: The benefits

LizzOnline Marketing

https://images.pexels.com/photos/6168/hands-woman-laptop-notebook.jpg?w=940&h=650&auto=compress&cs=tinysrgbNowadays many of the major social media networks hold private information from their users, but none do it quite as well as Facebook.

This isn’t necessarily a bad thing though because Facebook allows advertisers to target Facebook users who are relevant to them. This can be great for small and large companies as well as the users too – if they come across a business who sell the products they love.

With Facebook advertising, you’re able to not only target people of a certain age or sex, you can also target people by their interests, whether that be boxing, furniture, fashion or beauty. Let’s say you’re a new clothing brand and you have a similar style to ASOS or Topshop, you can actually people who already like these brands. This is a great way to reach the right type of customers and you can only do this on Facebook. It’s the king of targeted advertising and it’s helped many businesses gain followers, improve engagement and boost sales.

With Facebook your adverts are positioned in several places, including the news feed but you can choose to run your ads across all eligible placements on Facebook, Instagram and the Audience Network. Obviously fees will be higher if you were to promote your brand using all of these placement areas but it goes to show how powerful your campaign can be. Of course, like most social media platforms, Facebook also relies on visuals. Visuals play a huge part in making people act on adverts and engage so you need to upload a nice high quality visual for best results. Too much text in your image may mean Facebook reject it, so be sure to find the right balance between word and text. If you want to try out a new form of online advertising and have a company Facebook page, why not give it a go!

Social Media and the changing seasons

LizzSocial Media

Staying fresh on social media is hugely important if you want to attract and retain a highly targeted audience but many businesses have a go and run out of steam. It can be difficult to keep feeding your followers fresh, engaging content but one of the ways you can stay on top and move with the times is by following the weather. We’re not saying you need to post pointless updates about how it’s rainy outside, but you can update your products and services and the messages to fall in line with season you’re in or building up to. Let’s say you’re an energy company, updating your Facebook page with a new design to talk about ‘Affordable Energy to get your through the fall’ would be a good way to go. Whilst a fashion outlet may focus more on cosy and comfy clothes to ‘snuggle in beside the fire’. Whatever your products or service is, we’re sure you can find a way to tweak your content to match the season, so get creative and have a go now.

It’s content that counts

LizzAttracting Interest To Your Site

We all know how important it is to make a website that looks good, but the content you add to your website is key to its success. To get found more in Google, you need to provide articles that your target audience is asking. Let’s say you’re a printing company, you may want to answer a number of questions on your website such as how much does it cost, what is laser printing, how are brochures printed and how long does it take to print a magazine among other questions. The more questions you can answer, the more relevant you will be in the eyes of Google and that’s what you’ll need to do more frequently if you’d like to continue growing your organic traffic. Make sure you spend time updating your content, after all a well designed website is only as good as its content.

Ecommerce Websites – Why great photography is key

LizzSocial Media, Web Marketing

If you’re selling products on your website, whether that’s garage doors, T-shirts, mobile phones, folders, carpets, curtains or fireplaces, you have to put effort into making your products look as desirable as possible.

With the right photographer you can drastically improve sales, so put down the mobile phone camera and hire a professional with their own studio! People should be able to see the true quality of your products and zoom in to different areas of the products. A well-lit photograph with the products in sharp focus and the background blurred will draw your visitors eyes to the relevant product, so make sure you don’t have any dull images on your website. If you need artistic direction, simply spend an hour or two looking at other brands to see the techniques they use. You can then replicate these and improve the quality of your own images.

Being Relevant

LizzOnline Marketing, Search Engine Optimisation, Web Marketing

Relevancy is one of the most famously used words in the SEO industry. For years, Google has been improving it’s algorithm to ensure only the most relevant websites are found for searches online. The latest updates from Google put even more emphasis on relevancy and we’re now getting to the stage where relevant content is more important than links and linkbuilding.

Don’t get us wrong; links are still a sign of your site’s popularity, so the more relevant ones you have, the higher your site will be for relevant phrases. That said, you now have to have good quality, relevant and engaging content to perform at the highest level. Many SEO agencies have essentially turned into ‘content marketing agencies’, improving rankings through high quality content and copywriting services. It’s a shift that’s taken place over the last couple of years and we’ll only see more emphasis on high quality content in the future.