CPC Ads or CPM Ads – Which Should You Go For?

LizzOnline Marketing

Really, it entirely depends on your ads and what follows afterwards. If your sales funnel is especially effective, but your ad isn’t very good, CPC is definitely the way to go. The guaranteed clicks put people into your funnel, and the funnel does a great job of converting those people into customers, so you make a lot of profit. There are plenty of examples of this online, so definitely do your research.

On the other hand, if your ad is very good but your sales funnel isn’t quite as effective, you end up with a situation where CPM is better. CPM funnels as many clicks as possible into your funnel, and your funnel converts people at whatever rate it works. You need as many opportunities as possible, so you have as many chances to convert as possible. So if you think your sales funnel isn’t effective, go down this route.

Instagram vs Facebook Advertising: Which Is The Best?

LizzOnline Marketing

Advertisers use any edge they get, particularly when it comes to social media marketing. It is never easy to deal with competition hence the need to use almost all social media platforms, like Facebook and Instagram. Although Facebook has been around for a longer time, Instagram has received a much higher engagement in recent years.

Advertising on Instagram has been warmly welcomed by almost all marketers. Due to its focus on visual content, Instagram has become a popular social media platform. Its nature makes it a perfect channel to pass a message about your brand. Instagram features all three types of ads; image, video and carousel. Image ads allow you to use visual imagery to sell your brand to your target audience while video gives you up to 30 seconds. Since Instagram is a comparably new platform, it still offers less competition for advertising and reaching audiences as compared to Facebook. Both platforms are powerful tools of marketing and provide numerous opportunities to engage customers.

Don’t blog for the sake of it

LizzOnline Marketing

There are many cases where a business feels obligated to update their blog, but many have barely anything to say, so it’s not a very interesting place for their visitors to find! That should not be the case, and you should never just blog for the sake of blogging. You have a golden opportunity to publish anything, so think carefully about the content that your visitors love and try to create something you can be proud of, and you may just get into the swing of things and do this on a regular basis. Google will recognise the difference between good quality information and half-hearted content, so don’t think a few words every week will boost your Google rankings. It will not. Think carefully about what you want to offer your visitors and create content that’s interesting, engaging and beautiful for your website visitors, but also reflective of your brand.

Social Media Marketing can improve your business

LizzAttracting Interest To Your Site, Online Marketing, Social Media

There are numerous ways in which you can market your business, but one method that is proving most effective at this time, is social media marketing. Social media platforms can be used to engage with customers, advertise your service or products or simply push people to your website.

It is important to get the right balance of social media posts on your platforms, including eye-catching images, infographics, videos, blog posts, news and information. As well as regular posts you must engage with your followers with comments, likes and follows.

You should create business accounts across the main social media platforms, including Twitter, Facebook, Instagram, Pinterest and Google Plus. It is important to keep each platform active with good quality content and visuals.

It is important that you provide active links from posts back to your website, as this is a great way to drive new customers direct to more detailed information on your company.

How Google+ can help your business

LizzOnline Marketing

Over the last few years, Google+ has opened the doors to the public; and as a result, has grown considerably larger than many of its competitors. The growth is based on active user accounts. With the exception of Facebook, Google+ is second in number of active users. 

The most up-to-date data would suggest that more than 50% of internet users have a Google+ account. More importantly, this figure is constantly growing. These active Google+ users are all potential customers that businesses need to interact with. In order to remain relevant, businesses should consider taking advantage of the rise of Google+.

Search Engine Optimisation

Impact on SEO, or organic search rankings, is the main reason a business should invest effort in Google+. It is important to note that Google is the leading search engine for internet users. Businesses that post and share content with an active Google+ account have a higher ranking in search results. When Google+ users perform a search, specific business content is more visible. More importantly, Google+ offers a social way to communicate and interact with potential customers.

A business that generates more engagement has increased visibility in search results. It is important to remember that businesses need to post regularly in order to maximise results. Using Google+ to share and post can help content receive more user engagement. Google+ helps make engagement more social and visibility easier for businesses to attain.

Improved Presence

Google+ can help businesses build and maintain a presence. For instance, features such as Google+ Local Business Pages can tell users what a business entails as well as where a business is located. The Google+ Events feature can create calendar reminders to help active users stay up-to-date on future plans and promotional events. Google Maps and Places can also improve local search results. These features can help businesses gain awareness and improve presence.