Business owners often consider adding a newsletter to their website, or emails to customers. When properly written, newsletters can help create loyal customers, sales leads, and contribute to the overall success of any business. Consider the following suggestions:
The foremost thing to remember when writing a newsletter is to offer informative and useful information that customers will want to read. A well-written newsletter is something customers will look forward to receiving.
Secondly, remember to be brief. Customers receive many emails everyday, so it is important to make sure your newsletter can be easily scanned for important information. Including bulleting and bold headlines will help to quickly draw your customer’s eye to the information you want them to see.
Finally, when considering both a format and content for your newsletter, remember to select themes that can be easily reproduced from week to week. Below are a few newsletter formatting suggestions to help you get started with a newsletter for your business:
“Tip of the Week” Newsletter Format:
Do some brainstorming and create a list of helpful tips that relate to your product or service. For example, if your business is selling gardening tools, you may choose to provides tips such as “The Best Way to Prevent Weeds,” or “How to Grow Bigger Roses.” A list of 24 tips will provide you with 6 months of weekly newsletters. Typically, a weekly emailed newsletter should consist of no more than 200 words.
“Top Ten List” Newsletter Format:
Top ten lists are relatively easy to create, and are favorites of many consumers. Top ten lists can be related to any aspect of your business. For example, if your business is a credit repair agency, you may choose top ten lists such as “Top Ten Ways to Avoid Bankruptcy,” or “Top Ten Ways to Re-Establish Your Credit.”
“Three Ways To” Newsletter Format:
If you find that creating top ten lists is too difficult or time consuming, consider creating shorter lists of three items. For example if your business is a used car dealership, you may choose title such as, “Three Ways to Get the Best Deal on a Used Car,” or “Three Ways to Avoid Purchasing a Lemon.”
“Before and After” Newsletter Format:
This format involves the simple scenario of introducing a problem and then providing a solution. Consider featuring specific examples from within your business. For example, if you own a landscaping company, include before and after photos of a recent customer’s front yard with a 1-2 paragraph description that invites readers to contact you for more information.
“The Checklist” Newsletter Format:
A checklist is a great way to make your newsletter quite useful to readers. Begin with an introduction to the list, and then present informative steps for accomplishing a specific goal. For example, if your business is planning weddings, you may select a topic such as “Bride’s Checklist for a Perfect Wedding Reception.” Your readers will appreciate a well-organized and thought out list to help them reach a goal.
When choosing the best newsletter format for you, it may be helpful to view and even subscribe to other newsletters. If you see one you like, or one that especially grabs your attention, save it for future reference.
A well-written newsletter can be a valuable asset to any business. Similar to other methods of promoting a business, time spent on drafting and perfecting a newsletter is truly an investment in success.
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Business owners often consider a newsletter on their website, or just an e-mail to customers. Written correctly, the newsletter can be used to create loyal customers, sales opportunities and promote the overall success of any business. Consider the following suggestions:
The thing to remember when writing a newsletter is to provide useful and informative information that customers want to read. A well written newsletter is something that customers expect.
Second, be sure to keep it short. Clients receive lots of emails every day, so it is important to ensure that your newsletter can be easily scanned for important information. Below bullet points and stuff in bold headlines help to quickly draw the eyes of your customers with the information you want them to see.
Finally, considering both the content and format of your newsletter, be sure to choose topics that can be easily reproduced from one week to another. Here are some suggestions for the newsletter format that began with a newsletter for your business:
“Tip of the Week” newsletter format:
Do some brainstorming and creating a list of helpful tips related to your product or service. For example, if your business is to sell garden tools, you can choose to give advice as “The best way to prevent weeds” or “How to grow roses.” A list of 24 tips will give you 6 months weekly newsletters. Typically, a weekly electronic newsletter of more than 200 words.
“Top Ten List” Newsletter Format:
Ten lists are relatively easy to create, and are favorites for many consumers. Top Ten lists may be related to any aspect of the business. For example, if your business is a credit repair agency, you can choose the Top Ten lists, such as “Top Ten Ways to avoid bankruptcy”, or “Top Ten Ways to restore you.”
“Three Ways” Newsletter Format:
If you find that to create the Top Ten lists are too difficult or time consuming, you might consider a shorter list of three elements. For example, if the company used car dealership, you can choose the title as “three ways to get the best deal used car” or “Three ways to avoid buying a lemon.”
“Before and After” format newsletter:
This format is the simple scenario of introducing a problem and offer a solution. Consider specific examples contained in your business. For example, if you own a landscaping business, especially before and after pictures of the front yard of a recent customer with a description of 1.2 that invites readers to contact you for more information.
“Check List” Newsletter Format:
A checklist is a great way to make your newsletter quite useful to readers. Start with an introduction to the list and then present significant steps to accomplish a specific goal. For example, if your company is planning the wedding, you can choose a theme such as “wedding checklist for a perfect marriage.” Your readers will appreciate a list of well-organized and well thought out to help them achieve a goal.
When you select the best form of newsletters to you, you may want to look and also subscribe to other newsletters. If you want, or have a particular draw your attention, save it for later use.
A well-written newsletter can be a valuable resource for any company. Similar to other methods to promote your business, time spent on the preparation and finalization of the investment newsletter is really a success.
