Important Factors to Consider When Carrying out Web Design as a Service

LizzWeb Design

Website designing is an utmost important part involved in the online market of any organisation or product. Web marketing includes a series of steps among which designing an attractive website is an essential part which holds an essential position in search engine optimization as well. While a company is entering online market it needs to be promoted in the most effective manner to beat the competition in the online market. Online marketing companies do help through their expertise and experience and provide you the best marketing solutions through which you could flourish in the online market.

Online marketing is considerable different from the general marketing and it follows different rules, for which you will have to hire a reliable online marketing company so that you do not lack behind among your competitors in the web market. Get an attractive website designed in a user friendly layout so that customers could enjoy visiting the website.

Magento – A complex, yet very powerful system built for many users

LizzWeb Marketing

There are a fantastic number of content management systems that are available to web masters today all which have various ranges and functionalities all of which differ from each other. Each individual system has its own benefits and negatives providing owners of websites a full set of options which may suit them. For example, Magento is an extremely powerful and complex system that can be customised and built the way you want it, whilst on the other hand, Open Cart is a closed and simple system used by basic retailers.

However, Magento can be built around what you, as a webmaster is really looking for. It comes with its flaws like many of these pre-packaged systems, but the customisability and element to have it moulded around other content management systems such as SAP. This appeals to large corporate businesses who have built themselves around this type of customer resolution management software.

Changing Permalinks in WooCommerce – Fairly Easy to Do

LizzWeb Marketing

Permalink structures is an important topic when it comes to appropriately optimising your site for search engines. Permalinks are essentially the link structure of a website and how search engine bots navigate through the website. Without a well defined structure, search engine optimising techniques that are carried out on a website may be wasted, especially if the bot can’t navigate deep level pages. Therefore changing structures to suit a search engine is more preferred.

To change a permalink structure in woo commerce is a fairly easy feat. If you navigate to the WordPress dashboard and then onto woo commerce settings page and then to permalinks, you’ll see the option to change the structure of both category pages and product pages. Try to remove /shop /product out of the permalink if you can, depending on the theme makeup and version of wordpress as this will help you with your rankings in the long run.

Tips and ideas on selecting a web design company

LizzWeb Design

When it comes to re-designing your organisations website there are a few goals and objectives you should determine before jumping in at the deep end. Although the overall process doesn’t look particularly too difficult at a first glance, all of the phases within the web design process requires a substantial amount of hard work, skills with a clear mind of how you would like the project to end.

Generally a good place to start is to understand your customers thinking pattern thoroughly and make use of the best method to convey their needs and requirements to their respective market. Designing a website or having an agency carry this out can save time, however, it is critical that the agency is able to have insight into what your organisations customers are really looking for, otherwise known as customer choice factors.

Not having these CCF’s on your website could lead to reduce conversion rate and increased bounce rate.

Remarketing- The Benefits

JeffOnline Marketing, Web Marketing

Remarketing can be very effective, but it can take some time to perfect. When a visitor browses your products but then leaves without making a purchase, you can retarget them elsewhere, perhaps showing them related products or the same item they viewed at a cheaper price.

Remarketing can also be achieved via email, where you can see who added items to a basket and did not pay for them. Then a subtle reminder email saying that there are unpaid items in their basket can nudge the individual to make a purchase. A display network is incorporated into thousands of websites, meaning adverts can be placed on sites that actually relate to the ad, so it’s becoming more relevant, whilst you already those potential customers are interested because they’ve visited your website in the past.