Making money as an influencer on Instagram

LizzSocial Media

Did you know that you can now make money as an ‘influencer’ on Instagram? If not here’s how it works:

Brands pay agencies money to seek out influencers (individuals who produce high-quality content and have a large following of real, engaging users). They then offer them a product free of charge, which they would like, promoted on their feed. The agency then organises a deadline with the influencer and awaits their content, submitting it for approval to the brand. If they like it then the post is published and the brand then pays out. It’s that simple. So if you have the ability to take stunning photos and can build followers quickly you can start making some serious money on Instagram. Many people are now involved in influencer marketing and one way in which you can tell is that their hashtags at the end of the post will include #ad.

Instagram vs Facebook Advertising: Which Is The Best?

LizzOnline Marketing

Advertisers use any edge they get, particularly when it comes to social media marketing. It is never easy to deal with competition hence the need to use almost all social media platforms, like Facebook and Instagram. Although Facebook has been around for a longer time, Instagram has received a much higher engagement in recent years.

Advertising on Instagram has been warmly welcomed by almost all marketers. Due to its focus on visual content, Instagram has become a popular social media platform. Its nature makes it a perfect channel to pass a message about your brand. Instagram features all three types of ads; image, video and carousel. Image ads allow you to use visual imagery to sell your brand to your target audience while video gives you up to 30 seconds. Since Instagram is a comparably new platform, it still offers less competition for advertising and reaching audiences as compared to Facebook. Both platforms are powerful tools of marketing and provide numerous opportunities to engage customers.

Don’t blog for the sake of it

LizzOnline Marketing

There are many cases where a business feels obligated to update their blog, but many have barely anything to say, so it’s not a very interesting place for their visitors to find! That should not be the case, and you should never just blog for the sake of blogging. You have a golden opportunity to publish anything, so think carefully about the content that your visitors love and try to create something you can be proud of, and you may just get into the swing of things and do this on a regular basis. Google will recognise the difference between good quality information and half-hearted content, so don’t think a few words every week will boost your Google rankings. It will not. Think carefully about what you want to offer your visitors and create content that’s interesting, engaging and beautiful for your website visitors, but also reflective of your brand.

Gaining Email Subscribers

LizzAttracting Interest To Your Site, Targeted Advertising

Having a large number of email subscribers can really boost your business, especially if they originally found you because they were interested in your products or services. To ensure you’re picking up the right type of email subscribers, you could have an opt in contact form on your website, so anyone interested can quickly leave their information and know they’ll have access to your mail. To lure them in, you may have to give them a good few reasons as to why they should subscribe to your mail, such as:

  • New product announcements
  • Sales
  • Advice

As long as you can offer some value to your website visitors, many may choose to subscribe, and you can then reach then on a regular basis, engaging with them and building a relationship that possibly converts them into a customer. It does take time, effort and dedication to keep pushing for new subscribers, but it is worth it when you begin to capitalise on that investment.

Making sure your website is optimised for desktop and mobile

LizzSearch Engine Optimisation

With recent changes to googles search optimisation, including a separate index for desktop and mobile devices may see some businesses loose trade. If your website is not yet optimised for mobile you may see a decrease in traffic to your site. Mobiles and handheld devices are used more frequently for browsing the net than desktops, and by google having a separate index, those sites that are not mobile optimised will take a lower position on google. This can affect a business hugely as SEO takes time.

Seeking an SEO specialist to help convert your site to be optimised for both desktop and mobile is paramount. Following this they can then to take correct action to improve your sites SEO for both desktop and mobile, helping to boost your sites traffic and overall sales. SEO specialists can help keep your site active by adding fresh relevant content, letting google know you mean business.