Benefits of getting an SSL certificate for your website

LizzAttracting Interest To Your Site, Web Design

For the operators of a website, storing that information is a challenge of its own, but it’s only half the battle. First, one must get the customer to offer that information, and for them to have the peace of mind that in giving that information to someone, that the recipient of it will treat that data with the security that it rightly deserves.

Of course, a visitor to a website has no idea how the data is stored by the website operator, they have to take that bit on trust that it is done correctly, but a huge step in demonstrating to a website visitor that a company is worthy of their trust is to establish their connection over an SSL (Secure Sockets Layer) connection.

SSL certificates are easy and relatively inexpensive to obtain; they are incredibly simple to install and take almost no time to obtain. For this small investment in effort, one can give their users the peace of mind that they increasingly require in today’s heavily data-dependent world.

Employing an SEO company to improve your businesses online presence

LizzSearch Engine Optimisation

Do you feel you need to take your business to the next level? SEO experts can help you do just that. SEO companies can help optimise your positioning on search engines, increase your presence on social media platforms and improve overall leads to your website.

It is important that you do you research first, making sure the company can help you with your businesses own needs and requirements. An SEO service should be tailored to your company, meaning you only pay for what you need.

As previously mentioned, SEO companies should also be able to offer a social media marketing package, which when both work alongside one another is the best combination of online marketing strategies to help your business expand and succeed.

Hiring an SEO expert should be an easy process, always make sure you are happy following your initial consultation, making sure they can deliver everything you need.

Social Media Marketing can improve your business

LizzAttracting Interest To Your Site, Online Marketing, Social Media

There are numerous ways in which you can market your business, but one method that is proving most effective at this time, is social media marketing. Social media platforms can be used to engage with customers, advertise your service or products or simply push people to your website.

It is important to get the right balance of social media posts on your platforms, including eye-catching images, infographics, videos, blog posts, news and information. As well as regular posts you must engage with your followers with comments, likes and follows.

You should create business accounts across the main social media platforms, including Twitter, Facebook, Instagram, Pinterest and Google Plus. It is important to keep each platform active with good quality content and visuals.

It is important that you provide active links from posts back to your website, as this is a great way to drive new customers direct to more detailed information on your company.

The importance of using Google+ for businesses

LizzSocial Media

Google+ usage has definitely increased over recent years and is becoming a must have social media marketing platform for many businesses. Currently, google+ has amassed more than 540 million active users, making it more popular than ever.

With 1 million daily active users of google +, you can imagine how important it is to get your business account up and running, as these users can turn into potential clients. This platform is a great way to market your products or services and keep consistent brand recognition across your other social channels.

Keeping a professional business presence on Google+ is a great way for your business to grow trust with google, as a search engine, and increase traffic to your website. Some important features of Google+ that can help with boosting your business; these include google maps and google places, all helping potential clients locate your services.  There is no better time to create your own Google+ business account and see what benefits it brings to your company.

How Google+ can help your business

LizzOnline Marketing

Over the last few years, Google+ has opened the doors to the public; and as a result, has grown considerably larger than many of its competitors. The growth is based on active user accounts. With the exception of Facebook, Google+ is second in number of active users. 

The most up-to-date data would suggest that more than 50% of internet users have a Google+ account. More importantly, this figure is constantly growing. These active Google+ users are all potential customers that businesses need to interact with. In order to remain relevant, businesses should consider taking advantage of the rise of Google+.

Search Engine Optimisation

Impact on SEO, or organic search rankings, is the main reason a business should invest effort in Google+. It is important to note that Google is the leading search engine for internet users. Businesses that post and share content with an active Google+ account have a higher ranking in search results. When Google+ users perform a search, specific business content is more visible. More importantly, Google+ offers a social way to communicate and interact with potential customers.

A business that generates more engagement has increased visibility in search results. It is important to remember that businesses need to post regularly in order to maximise results. Using Google+ to share and post can help content receive more user engagement. Google+ helps make engagement more social and visibility easier for businesses to attain.

Improved Presence

Google+ can help businesses build and maintain a presence. For instance, features such as Google+ Local Business Pages can tell users what a business entails as well as where a business is located. The Google+ Events feature can create calendar reminders to help active users stay up-to-date on future plans and promotional events. Google Maps and Places can also improve local search results. These features can help businesses gain awareness and improve presence.