Why you should never give up on traditional marketing

LizzOnline Marketing, Web Marketing

Traditional marketing is not often talked about nowadays, mainly because the internet has taken over much of the marketing industry. That said, it’s important to understand the advantages of traditional marketing and spend some time looking at the overall effectiveness of it today.

Even for many digital companies, there’s room for traditional marketing techniques like brochure mail outs, letters and old-fashioned networking. At the end of the day, people buy from people, so spending time meeting prospective clients, mailing them and calling them can put you in good stead. If you’re ready to push your company online and offline, you’ll have a bullet proof formula for success so be sure to create a marketing mix that includes modern and traditional techniques. You won’t regret it, as long as you’re communicating your message clearly and demonstrating your ability or the quality of your products and services that is!

Benefits of marketing with Pinterest.

LizzOnline Marketing, Social Media

There are some excellent business ideas linked with Pinterest marketing that assist an incredible number of consumers in their small as well as strong online business activities. Its inventors included a lot of facts and functions which have aided corporations to entice many probable consumers from around the globe.

Individuals adore visual substance. Every picture that is pinned has a link to the source of the image. So sticking an item picture, infographics or information visuals in light of your item would lead intrigued clients to your site and result in transformations. Additionally, customers can save the picture to various bulletin boards with the goal that it gets shared effortlessly and rapidly to support the online permeability of your site. As Pinterest is likewise similar to a social bookmarking site, it is less demanding to think of viable showcasing strategies to attract traffic for higher conversions and ROI.

Pinterest allows you to share visual substance by adding a Pin-It button to the visual content contained in your site. This will improve brand recognition and draw in your targeted audience. You can also utilize the Pinterest follow button to show your other web-based social networking accounts.

Involve your loyal customers in your Pinterest marketing campaign by selecting few of your regular customers and create a pinboard, especially for their pins. After that ask them to pin images that represent the lifestyle they experience because they use your brand.

Create a visually appealing page to engage your followers on your website and use it to display content from Pinterest. For instance, Nine West has done this, brought the social media content to its website and increased its reach by including social share buttons which allow visitors to pin directly from this page.

Importance of High End Visuals

LizzSocial Media

For many businesses, it’s not simply a case of targeting a broad spectrum of consumers to sell your products to. Sometimes, so called ‘luxury brands,’ need to target more affluent customers and one of the best ways to do this is through PR, also known as Public Relations.

rolex-463010_1920A PR outreach campaign for a luxury brand could include real high-end visuals of their products. Let’s say you’re the creator of the most expensive whisky ever, first impressions are going to be very important for your brand. You wouldn’t want to be positioned beside Jack Daniels in the supermarket or in a magazine so how can you make people understand that your brand is high-end and luxury? Well, it’s all in the images, so this could involve a professional photoshoot just for your advertising campaigns. Having a series of images you can share on your website and social media channels is going to be hugely important but they have to be specific and aimed toward more affluent customers. Of course, the price of your product will likely deter certain people away from your brand which in many ways is good, and it’s important to make sure your marketing campaigns dig a little deeper and meet people who want to enjoy he greater things in life.

Usually, having high-end visuals can lead to organic features in magazines online and print publications. That said, one thing you never want to do is make your products easy to access. This is why limited edition products that only a small number of people can buy will have more of a reeling factor, whereby if people desire an item more they will work harder to get it. These are just some of the marketing tricks of the trade when it comes to luxury manufacturers and suppliers.

Facebook Advertising: The benefits

LizzOnline Marketing

https://images.pexels.com/photos/6168/hands-woman-laptop-notebook.jpg?w=940&h=650&auto=compress&cs=tinysrgbNowadays many of the major social media networks hold private information from their users, but none do it quite as well as Facebook.

This isn’t necessarily a bad thing though because Facebook allows advertisers to target Facebook users who are relevant to them. This can be great for small and large companies as well as the users too – if they come across a business who sell the products they love.

With Facebook advertising, you’re able to not only target people of a certain age or sex, you can also target people by their interests, whether that be boxing, furniture, fashion or beauty. Let’s say you’re a new clothing brand and you have a similar style to ASOS or Topshop, you can actually people who already like these brands. This is a great way to reach the right type of customers and you can only do this on Facebook. It’s the king of targeted advertising and it’s helped many businesses gain followers, improve engagement and boost sales.

With Facebook your adverts are positioned in several places, including the news feed but you can choose to run your ads across all eligible placements on Facebook, Instagram and the Audience Network. Obviously fees will be higher if you were to promote your brand using all of these placement areas but it goes to show how powerful your campaign can be. Of course, like most social media platforms, Facebook also relies on visuals. Visuals play a huge part in making people act on adverts and engage so you need to upload a nice high quality visual for best results. Too much text in your image may mean Facebook reject it, so be sure to find the right balance between word and text. If you want to try out a new form of online advertising and have a company Facebook page, why not give it a go!

Social Media and the changing seasons

LizzSocial Media

Staying fresh on social media is hugely important if you want to attract and retain a highly targeted audience but many businesses have a go and run out of steam. It can be difficult to keep feeding your followers fresh, engaging content but one of the ways you can stay on top and move with the times is by following the weather. We’re not saying you need to post pointless updates about how it’s rainy outside, but you can update your products and services and the messages to fall in line with season you’re in or building up to. Let’s say you’re an energy company, updating your Facebook page with a new design to talk about ‘Affordable Energy to get your through the fall’ would be a good way to go. Whilst a fashion outlet may focus more on cosy and comfy clothes to ‘snuggle in beside the fire’. Whatever your products or service is, we’re sure you can find a way to tweak your content to match the season, so get creative and have a go now.