Blogs in a Web Marketing Mix
Blogs are much more than personal websites that are used as diaries, instead they can play a part in improving your main websites performance, especially if they are utilised correctly. A blog should have its own search engine optimisation, using similar keywords to your websites; there should also be links to your website.
Today many people will include social media icons, making a blog an ideal page to find all of your latest comments on your products or services. They also allow you to engage with your customer, and help maintain relationships.
The fact is customers will continue to come back if they feel as though you appreciate them, and providing them with fresh, regular content is a must. Without, it your blog will turn stale, and it won’t really have much of an effect to your main website, so making sure it is regularly active is a must.
If you’re open to considering a range of web marketing services, then a blog should be considered. They can be time consuming, much like social media websites, but it could be time that’s well invested into your business’s success